Hello, today we will talk about WhatsApp — the well known messaging app with over 1 billion users in more than 180 different countries worldwide — and how it’s amazing service remains fully free.
We all know that WhatsApp has recently implemented end-to-end encrypted instant messaging which brought the app to a hole new level of security. But most WhatsApp users don’t know that before that big change, Facebook has acquired WhatsApp Inc. for about US$19.3 billion in February 2014. Since Facebook developers are getting WhatsApp updated over the last 3 years, it has developed advanced featured implemented on the Facebook app too. Moreover, it is known that by February 2016, WhatsApp is THE most popular messaging application for mobile phones.
Now, the question remains; How is it possible for WhatsApp to run it’s service without ads for free? Well, a lot of people have seen the screen of WhatsApp wanting a payment of $1 for an annual subscription, but that was a while ago since WhatsApp has gone completely free. This means that WhatsApp has to use other methods than in-app purchases to gain some income to keep the service running…
The solution to their problem seems to be to replace the purchase by connecting companies directly with users via the app. Now what does that means? It means that some companies have been volunteers to pay some money to get in touch with customers via the popular messaging app. This means that for example, an airline company could be able to contact customers about a flight for an eventual cancellation or an upcoming delay. This means that WhatsApp continues to avoid unwanted spam and unwanted advertising by users, which is a good thing from the point of view of the users! The proof of this info can be found in one of their official blog post of WhatsApp.
“Starting this year, we will test tools that allow you to use WhatsApp to communicate with businesses and organizations that you want to hear from. That could mean communicating with your bank about whether a recent transaction was fraudulent, or with an airline about a delayed flight. We all get these messages elsewhere today – through text messages and phone calls – so we want to test new tools to make this easier to do on WhatsApp, while still giving you an experience without third-party ads and spam.” in a WhatsApp official blog post.
This kind of “advertising” is already in a beta test mode in the popular Facebook app which gives the opportunity to companies to pay for being able to contact their customers through Messenger (the Facebook “chat”).Facebook Chief Financial Officer David Wehner confirmed the possible business-to-consumer (B2C) integration at a technology conference in Boston.
“We think that enabling that B2C messaging has good business potential for us…” said the the CFO of Facebook.
Moreover, the main founders of WhatsApp (Jan Koum and Brian Acton) said that they were always strict about their anti-advertising policy within WhatsApp.
“We wanted to make something that wasn’t just another ad clearinghouse,” the pair wrote on the official WhatsApp blog.
“Advertising isn’t just the disruption of aesthetics, the insults to your intelligence and the interruption of your train of thought.”
Since this can be both good and bad news, share your opinion with others here:
and of course don’t forget to share since we are sure that your friends are using WhatsApp! 😉