Have you already been annoyed by some websites displaying ads that have a bad impact on the user experience? Because one thing I know is that I did… That’s why Google’s extremely popular web browser, Chrome will automatically start blocking ads that don’t meet a minimum standard needed for a good user experience in a website as of today.
These standards are determined by the Coalition for Better Ads. This Organization claims that it could solve the frustration caused by ads to the consumers. It intends to do so by limiting the type of ads that are authorized to be published. On the bright side this could also improve the loading times and performance of such websites by limiting the number of elements loaded on a web-page. “There already are a lot of known companies that have adopted these standards including Microsoft, Washington Post, Reuters, Facebook and now of course Google”, according to Betterads.
Here are the standards that are ruled by the Coalition:
And, most importantly, for mobile devices:
I do really believe that this will help out getting rid of all these ads that are ruining the whole user experience of a page. Furthermore, Google had made a warning to all the websites that had issues according to these regulations in advance so that they could change their bad habits… And that also seems to have worked! “42% of websites that have been warned have changed the ads that they were serving”, according to CNET.
Even though this seems to be a step in the right direction, we shouldn’t forget that this may not be enough as a lot of ads could still be able to display by doing some tricks that can bypass this system. This could mean that uninstalling your beloved third-party ad-blocker might not be the best option, however it’s worth giving a try.
Now, on the other side of the coin, this move can be seen as a move from Google to try to suppress the other ad publishing networks, who knows? After all, Google has a lot of power in this department and I’m sure they won’t hesitate to do everything that they can to remain on top. What do you think? Comment below!